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Branders-in-Chief, Part 2: Democratic Presidential Campaigns

By Kimberly A. Whitler and Jay Hodgkins

From “Tippecanoe and Tyler, Too” in 1840 to “Change We Can Believe In” in 2008, the use of branding in presidential campaigns is almost as old as the United States itself. In fact, from a marketing perspective, presidential candidates are not so different from consumer products. Developing a brand starts with determining a superior position — what you want to stand for, relative to... CONTINUE READING

C-Suite Insights With Scott Beardsley: Save the Children CEO Carolyn Miles

In the above video, Darden Dean Scott C. Beardsley interviews alumna Carolyn Miles (MBA ’88), president and CEO of Save the Children. They discuss the protracted crisis in Syria, the successful partnership that facilitated the training of 34,000 community health workers in Ethiopia and why inspiring people is key to effective leadership. The number of children who die of preventable causes has... CONTINUE READING

Branders-in-Chief, Part 1: Republican Presidential Campaigns

By Kimberly A. Whitler and Jay Hodgkins

From “Tippecanoe and Tyler, Too” in 1840 to “Change We Can Believe In” in 2008, the use of branding in presidential campaigns is almost as old as the United States itself. In fact, from a marketing perspective, presidential candidates are not so different from consumer products. Developing a brand starts with determining a superior position — what you want to stand for, relative to... CONTINUE READING

Artful Financing: Art Collections as Loan Collateral

Fine art is valued by collectors for personal and aesthetic reasons and is also frequently considered an investment with potential for profit — but the value of that art is not necessarily easy or quick to access. While pieces of art may be illiquid assets, they may still be considered assets, and some financial institutions are willing to consider the right kinds of collections collateral for... CONTINUE READING

Strategy Maps

What are they? A strategy map is a tool for visually displaying the position of a company or a line of business relative to competitors. Strategy maps generally place firms based on two or three dimensions that capture either critical elements driving consumer preferences or important attributes characterizing competition. Why do we use them? Strategy maps are useful visual tools to... CONTINUE READING

How to Connect Analytics to Strategy to Avoid the Big Data Bridge to Nowhere

By Rajkumar Venkatesan and Jay Hodgkins ,

Businesses are struggling to build a meaningful bridge to the terabytes of data that are now available to them through the tools of the information revolution. Even companies born in the digital age often struggle to keep up with the swiftly evolving possibilities of big data. To transform into an organization that effectively bridges strategy and data analysis so that big data starts... CONTINUE READING