Capital Ice Cream Calls for Ice Cream Capital

By Darden

In 2009, New York ice-cream-of-the-month club MilkMade opened, delivering members two pints of uniquely flavored ice cream for $30 monthly. Perhaps due to natural, local ingredients and creative flavors like Maple Pancake and Brie Mine, the startup was popular, and founder Diana Hardeman built demand through social media. In 2013, MilkMade had plentiful fans and potential but was wanting in... CONTINUE READING

Get Off My Turf: Assigning Sales Territories

A territory is a salesperson’s battleground; it’s the turf that he or she defends. As one of the first decisions that many sales executives make, territory assignment can be quite a complex process, serving several goals — and stakeholders — at once. Leaders often draw up territories to minimize the time and travel expense of serving customers in a particular geography. At the same... CONTINUE READING

Not Just Fast Food — Efficient Food

The regional fast food chain Pal’s Sudden Service has 26 locations and a sterling reputation for making things convenient and fast for the customer. The reputation is well-earned; at peak flow, cars pull through the drive-through-only restaurant every 14 seconds. Meanwhile, the company’s operating income and inventory turnover are many times the industry averages, making for high financial... CONTINUE READING

BizBasics: ‘Credit Card Sense’

The credit card: A key to access the financial mainstream or an omnipresent temptation? It’s convenient and can protect us from theft, even provide cash if necessary. But research shows that we’re inclined to spend more when paying with a credit card than we would with cash, and those who only pay the minimum balance due on a card purchase can end up paying more than twice the original price... CONTINUE READING

Seven Insights from the Seventh Annual University of Virginia Investing Conference

These insights were captured at the seventh annual University of Virginia Investing Conference (UVIC), held 13-14 November 2014 at the Darden School of Business and hosted by Darden’s Richard A. Mayo Center for Asset Management. The 2014 UVIC theme was “Investing in Innovation.” In the above video, Darden Professor Elena Loutskina interviews Robert S. Craine, president and founder of... CONTINUE READING

In Business We Trust …?

The Situation We live in unprecedented times. The worst financial crisis in the past 75 years has raised vexing questions about the limits of markets, and particularly about the pathway to a prosperous future for the global economy. It has also brought to the forefront fundamental questions about public attitudes toward business. This presents a paradox: On one hand, the trust of the public in... CONTINUE READING