10 Design Thinking Tools: Turn Creativity and Data Into Growth

By Jeanne M. Liedtka and Timothy Ogilvie ,

This note profiles 10 design tools managers can use to identify and execute opportunities for growth and innovation. They include the following: 1. Visualization is about using images. It’s not about drawing; it’s about visual thinking. It pushes us beyond using words or language alone. It is a way of unlocking a different part of our brains that allows us to think nonverbally and that... CONTINUE READING

How Under Armour’s Digital Marketing Proved en Pointe

By Meghan R. Murray

In 2013, the sales of Under Armour amounted to $2.3 billion — but only $500 million of that came from women’s apparel. Kevin Plank was ready to grow the business he founded in his grandmother’s basement in 1996. The company took a risk and succeeded in creating a successful digital campaign: “I Will What I Want,” featuring strong, athletic women driven to succeed. The campaign began... CONTINUE READING

Nudging the Entrepreneur Down the Startup Path

By Samuel E. Bodily and Carlos Santos ,

Research by Darden Professor Samuel E. Bodily suggests several new ways to encourage entrepreneurs teetering on the edge of launching a high potential startup but fearful of the financial risks involved. “You want to support entrepreneurs with good ideas who are aware of the risks and want to mitigate them,” says Bodily. “You want to motivate socially minded entrepreneurs to persevere in... CONTINUE READING

The ABCs of Mindful Interaction

Mindfulness is a topic many associate with solitude, stillness and silence, conditions that can be immeasurably helpful in becoming more self-aware. But mindfulness is not a practice limited to your hours alone; it can be carried into how you comport yourself with others. Through solo practice, you can learn to be more poised when communicating with others — and the more in control of yourself... CONTINUE READING

Essentials for Growth and Rules for Resilience

By Edward D. Hess and John Bassett III and Jay Hodgkins ,

Rules for business survival, methods to grow and leadership fundamentals characterized the 2016 Business and Economic Resilience Conference, held at the University of Virginia Darden School of Business and sponsored by Darden’s Institute for Business in Society. With the theme “Creating Growth and Resilience in Business: Helping Local, Post-Startup Companies Scale and Grow,” it was a day of... CONTINUE READING

The Entrepreneurship Paradox: Insights From the Darden and Cambridge Judge Research Conference

By Andrew King ,

Scholars from three continents convened in Washington, D.C., at the United States Institute of Peace in May for the annual Entrepreneurship and Innovation Research Conference, hosted by the University of Virginia Darden School of Business and the University of Cambridge Judge Business School. The conference, organized by Judge Business School and Darden’s Batten Institute for Entrepreneurship... CONTINUE READING