Cool Brands and Special Bonds: 007 and Heineken

By Lalin Anik

In 2013, the producers of the 24th James Bond film, Spectre, were confronted with a difficult decision. To help pay the bills on what would turn out to be the most expensive Bond film ever made, they were considering product placements — not an unusual situation in and of itself, as large companies were eager to pay millions to reach the massive, ready-made Bond audience, and filmmakers were... CONTINUE READING

Giving Voice to Values: How to Counter Rationalizations Rationally

Reasons and Rationalizations When we encounter values conflicts in the workplace, we often face barriers that appear in the form of “reasons and rationalizations” for pursuing a particular course of action. These obstacles can confound our best attempts to fulfill our own sense of organizational and personal purpose. These are the objections you hear from your colleagues when you try to... CONTINUE READING

The Why of Business

At Darden, students are asked to put their whys to work. Above, left to right: Alexander Archer, Mercedes Rodriguez (both Class of 2019) and Terrell Maze (Class of 2018). Leading a public company since the late 1980s has been pretty easy in terms of understanding the “rules of the game.” That’s because the purpose of business has been so clear: just create shareholder value, as evidenced... CONTINUE READING

Fashionable Success With Influencer Marketing

Since 2013, the world’s largest digital retail market has been China. As more and more Chinese consumers use their mobile phones to access the Internet, mobile purchases have become the primary way e-commerce is done, reaching 72.8 percent in 2017. With a savvy and ever-expanding young customer base, the sense of authenticity that comes with influencer marketing has proven crucial to online... CONTINUE READING

Early Entrepreneurship: 3 Deeper Benefits of the Ask

By Lalin Anik and Christina Black

Darden Professor Lalin Anik has some practical advice for aspiring female entrepreneurs: Start by asking questions. Anik will be a mentor and role model at the She Started It: 2017 ESTEAM conference Saturday, 23 September, for female students grades K–12. Darden’s Batten Institute for Entrepreneurship and Innovation is one of the conference sponsors. Representing industries largely... CONTINUE READING

Goldman Sachs 10,000 Women: A Public-Private Partnership

By Mary Margaret Frank and Maggie Morse , ,

Public-Private Partnerships That Are Changing the World The Darden School of Business’ Institute for Business in Society partners with Concordia and the U.S. Department of State Secretary’s Office of Global Partnerships to present the annual P3 Impact Award, which recognizes leading public-private partnerships that improve communities around the world. This year’s award will be presented... CONTINUE READING