Anik’s research on behavioral economics and marketing delves into how social connection impacts consumer behavior, both through motivation and influence. Her work has been published in Journal of Marketing ResearchSocial Psychological and Personality Science and Social Influence, as well as noted in mainstream channels including Bloomberg, CNN, ForbesHarvard Business Review, National Public Radio, The New York Times and The Wall Street Journal.

Before coming to Darden, Anik was a postdoctoral fellow at Duke University’s Fuqua School of Business. She has consulted with companies, organizations and governments to help people lead happy, healthy, productive lives.

B.A., Brandeis University; DBA, Harvard Business School