A feeling so common it has an acronym: fear of missing out. But what happens when activities are unavailable due to the coronavirus? Lalin Anik, an expert on consumer behavior and social connections, discusses FOMO in the pandemic: how it’s changed shape, the effect on mental health, and how we may balance it with risk aversion as states open up.
University of Virginia Darden School of Business Professor Lalin Anik joins the Batten Institute’s Sean Carr to explore the evolution of consumer behavior in response to COVID-19, how brands are reacting, and what the future may hold as people look to them for trust and meaning amidst the uncertainty.
People are romantically drawn to warm, kind people who treat others well. But when it comes to how a partner treats us, we really want special treatment. Both desires stand to reason, but are they equally important? (Hint: They’re not.) What are we willing to sacrifice to get what we want from a partnership?
Influencer marketing is a key way to engage potential customers, build loyalty and drive a message to a larger market in an organic way. Darden marketing experts provide insights for aspiring influencers and marketers eager to analyze their effect.
Research shows that consumers don’t just make decisions based on personal beliefs, attitudes and preferences — at least not those in close relationships when choosing shared experiences. How can this information benefit relationships and marketing strategy?
In this Three Things video, Darden Professor Lalin Anik discusses three ways generosity improves your happiness and performance — and the research that shows it.
Professor Lalin Anik's research on video-assisted review, or VAR, found that fans believe VAR leads referees to take more risks and make more mistakes.