Influencer marketing is a key way to engage potential customers, build loyalty and drive a message to a larger market in an organic way. Darden marketing experts provide insights for aspiring influencers and marketers eager to analyze their effect.
Research shows that consumers don’t just make decisions based on personal beliefs, attitudes and preferences — at least not those in close relationships when choosing shared experiences. How can this information benefit relationships and marketing strategy?
In this Three Things video, Darden Professor Lalin Anik discusses three ways generosity improves your happiness and performance — and the research that shows it.
Professor Lalin Anik's research on video-assisted review, or VAR, found that fans believe VAR leads referees to take more risks and make more mistakes.
Seventeenth century philosopher Thomas Hobbes famously described the natural state of human life as “nasty, brutish and short.” A study co-authored by a Darden professor examines implications of how people view life.
Nearly 90,000 youths have been tested for HIV/AIDS, 200 peer educators have been trained and youth behavior has changed significantly as a result of viewing MTV Shuga media.