The Israel-based company CityBook supports U.S.-based real estate services companies. Rather than compete with other outsourcing organizations on price, it stays competitive through the caliber of its services, turning around quality work overnight.
CityBook’s workforce is primarily made up of women who are Haredi, a stream of Orthodox Judaism in which many families have seven or eight children, men study Jewish religious teachings, and women support their families financially.
Eli Kazhdan, CityBook’s chief executive, knew the company had potential to grow if it could balance the strengths of its hardworking, highly educated employees with their religious and familial needs. Not only do the organization’s employees have the responsibilities that come with large families, 10–15 percent of them are on maternity leave at any time.
By examining the abilities and needs of their workforce, CityBook’s leaders crafted a business model that kept training simple and projects modular, and endorsed seven-hour workdays. It formed its pipeline in a way that meant projects didn’t have to be staffed by the same people for extended periods of time.
Read more about how the company provided value to its customers while attending to the needs of its employee base in Rebecca Goldberg and Professor Elliott N. Weiss’ article “Adapting to Workers Pays Off,” in the Darden School of Business/Washington Post “Case in Point” series.