In a global airline market replete with perks for frequent fliers, one airline company stands out for its efficiency and customer service, without all the frills.
IndiGo, a relatively new Indian airline, offers low fares and the promise of an on-time flight schedule. Their customers can take advantage of conveniences such as cab-booking and connections to local transit, but the airline does not offer onboard entertainment, hot food or loyalty programs — instead investing heavily in technology solutions to sustain its on-time reputation.
As leaders at the airline considered growth, they realized it would mean rising costs in a challenging economic environment with a weakened rupee.
How is IndiGo to remain a contender while staying true to its mission of providing low fares and on-time arrivals and departures? Learn what Aditya Ghosh, president of IndiGo, decided to do in Professor Elliott Weiss and senior researcher Gerry Yemen’s article “IndiGo Airline Stays Focused on Its Low-Cost, On-Time Mission” in the Darden School of Business/Washington Post “Case in Point” series.