Find Answers Through Analytics

After joining the Middle Eastern company Dunia Finance, Ali Hurbas quickly learned that not all businesses analyze credit score data before providing consumers with their services.

Thankfully, Hurbas’ background in analytics inclined him to start creating a useful method for recording customer financial data in a format that would most benefit Dunia’s investment decisions.

His creation of an in-house custom data warehouse was ultimately what saved this business from the failure many of its rivals experienced.

To discover how Hurbas succeeded in customizing analytics to fit a small company’s specific needs, read “Home Grown Analytics Can Give a Strategic Edge” in the Darden School of Business/Washington Post “Case in Point” series.

Professor Bodily teaches in the Executive Education program Strategic Thinking and Action, which helps leaders identify specific opportunities for their organizations and design strategies to harness advantages while responding confidently to threats from global competition. 

About the Faculty

Rajkumar Venkatesan

Venkatesan is an expert in customer relationship management, marketing metrics and analytics, and mobile marketing.

Venkatesan’s research focuses on developing customer-centric marketing strategies that provide measurable financial results. In his research, he aims to balance quantitative rigor and strategic relevance.

In 2012 Venkatesan published “Coupons Are Not Just for Cutting Prices” in... Learn More

Samuel E. Bodily

How do people weigh risks, then make decisions? Bodily is an expert on decision and risk analysis, publishing in journals ranging from Operations Research to Harvard Business Review. In 2012, he co-authored the paper “Multiplicative Utilities for Health and Consumption,” receiving the best paper award in the journal Decision Analysis.

Bodily... Learn More