After joining the Middle Eastern company Dunia Finance, Ali Hurbas quickly learned that not all businesses analyze credit score data before providing consumers with their services.
Thankfully, Hurbas’ background in analytics inclined him to start creating a useful method for recording customer financial data in a format that would most benefit Dunia’s investment decisions.
His creation of an in-house custom data warehouse was ultimately what saved this business from the failure many of its rivals experienced.
To discover how Hurbas succeeded in customizing analytics to fit a small company’s specific needs, read “Home Grown Analytics Can Give a Strategic Edge” in the Darden School of Business/Washington Post “Case in Point” series.
Professor Bodily teaches in the Executive Education program Strategic Thinking and Action, which helps leaders identify specific opportunities for their organizations and design strategies to harness advantages while responding confidently to threats from global competition.