Design Thinking Helps a Company Regain Success in Food Delivery

Denmark’s subsidizing of food delivery programs, like Hostlelbro, was initially a highly appreciated and useful service for much of their elderly population.

This explains why, when the rate of meal consumption for this demographic decreased in 2009, the Danish municipalities sought change from the existing program.

After introducing a design-thinking firm to more closely evaluate the service’s issues, the team discovered the problems with production, distribution and customer preferences that needed to be addressed in order to bring the program back to its most functional state.

To find out how design thinking revealed and fixed the specific issues preventing Hostelbro from success, read “Using Design Thinking in the Darden School of Business/Washington Post “Case in Point” series.

“Using Design Thinking” was written by Darden Senior Researcher Andrew King.