Leadership & Management

A 2022 Vision: 5 Lessons From 2021 Coming Into Focus

Much about 2021 looked like 2020. But as the world adapted to ongoing pandemic life, we also had to stay nimble in the face of uncertainty. We tried to roll with the punches. 2021 saw new developments and challenges, as well as existing issues that evolved. Here, we look at themes and observations Darden experts explored over the course of 2021.

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Darden Ideas to Action shares business knowledge — research, analysis and commentary — from faculty and experts of the University of Virginia Darden School of Business.

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Marketing & Sales

Marketing Meets AI: How the Next Marketing Revolution Will Unfold and What Marketers Can Do to Prepare

Professor Raj Venkatesan discusses his book, The AI Marketing Canvas: A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing, with the Batten Institute’s Sean Carr to examine where the industry is headed and how marketers can responsibly manage AI-powered marketing in the rapidly evolving media landscape.

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Diversity, Equity and Inclusion

Creating more diverse, equitable and inclusive organizations requires leaders to continuously learn how to create and sustain fairness, vibrancy and productivity among a mix of stakeholders in the service of making an organization better. Darden experts provide actionable insights on this deeply complex and rewarding leadership practice.

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Coronavirus

The novel coronavirus has spread around the world rapidly. What can be learned from countries already confronting outbreaks? And how do organizations, employees and leaders function in a world in which operations must continue but face-to-face may be impossible — the grand and growing telework experiment?

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Business Ethics

Darden’s world-renowned experts continue share how organizations can create a strong culture of ethics and examine some of the most prominent ethical successes and failures in modern business.