Insights From

Batten Institute

The Middle Class of Business: Building Enduring Ventures

Professor Saras Sarasvathy discusses the virtues of the “middle class of business,” what she calls enduring companies that grow steadily but not massively and that create jobs and spur economies. Teaching entrepreneurship is akin to teaching the scientific method to those who aren’t scientists, and the mindset can help solve problems in the world.

Good Disruption: Disruptors Every CEO Needs to be Prepared for in 2024

From the explosion of Generative AI to the evolution of the hybrid workplace, disruption has become the “norm” for business. How will business and society be shaped by disruption in 2024?

Is Silicon Valley the Next Detroit?

Is Silicon Valley the next Detroit? Despite layoffs in Big Tech, there are reasons to remain optimistic that the Bay Area can continue to avoid the fate of so many communities that have seen their prospects dim as their once hot new industry faded. The key is to avoid stagnation by encouraging vigorous competition.

Husk Power Systems: Building a Better World Through Entrepreneurship

Low-cost renewable power: Husk Power Systems uses the world’s largest fleet of solar hybrid minigrids to provide power to remote rural communities across South Asia — with an agricultural waste product. Professor Saras Sarasvathy discusses how entrepreneurship is a method to build a better world and unleash human potential.

Good Disruption: AI + Entertainment

The proliferation of AI has given rise to fear of job replacement across many industries, including entertainment. The WGA and SAG-AFTRA went on strike, including in their demands protection from the use of AI by studios. Is this a real or perceived threat, and what is the potential impact on the consumer experience?

Words vs. Actions: Why Innovation Must Be Central to COP28 Discussions

After a brief reprieve during the COVID-19 pandemic, emissions continue to rise, and with each passing year, the work to slow climate change becomes harder. Time is running out, and we need innovation across all industry sectors — and in products, services and policy that paves the way for rapid adoption and deployment of decarbonized technologies.

5 STAGES OF AI MATURITY IN MARKETING: A BLUEPRINT FOR THE MARKETING REVOLUTION

Leverage the potential of artificial intelligence, the value of first-party data and the power of stickers: Darden Professor Raj Venkatesan discusses the importance of personalization and data-driven marketing — and offers his blueprint to navigating the marketing revolution.

The Era of Smart Technology: Public Schools Must Transform What and How They Teach

We are in a new era — the Era of Smart Technology — that is going to transform how we live, how we work and how we educate people. Our current education system was built upon principles necessary for the industrial age, and that age is over. This is an existential societal issue, and this new era will require a different type of public education.

Good Disruption: The Virtual Workplace

Remote work comes with emotional, societal and environmental benefits. Employees aren't tied to city centers with high costs of living, and reduced travel will lower greenhouse gas emissions. There are also benefits to firms, with research suggesting that remote workers are more productive. Yet challenges exist. How do we navigate this new normal?

5 Ways Digital Technology Is Redefining Competitive Dynamics

Digital technologies have evolved from efficient, convenient tools to be the driving force behind a paradigm shift in competition. Strategy expert Mike Lenox discusses five changes in the landscape business leaders are wise to keep in mind.