Robert E. Spekman

Tayloe Murphy Professor Emeritus of Business Administration

Spekman has earned internationally recognized expertise in a wide ranging number of fields, including marketing organizations, marketing and sales, strategy in alliances or partnerships, strategic planning, strategic procurement planning and in telecommunications in the aerospace and pharmaceutical industries. His research interests, in his own words are “in ‘messy’ business problems that cross business functions and rely on a multidisciplinary approach to problem solving. If the problem involves understanding a relationship among organizations, I have an interest.”

He has edited or written seven books and is co-author of more than 80 articles and papers. He edited “Bringing Technology to Market” published by John Wiley and Sons in 2006.

B.S., University of Massachusetts, Amherst; MBA, Syracuse University; Ph.D., Northwestern University

Professor Spekman teaches in the Executive Education programs Strategic Marketing Management and Strategic Sales Management

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