Robert E. Spekman

Tayloe Murphy Professor Emeritus of Business Administration

Robert Spekman is the Tayloe Murphy Professor Emeritus at the University of Virginia Darden School of Business. He is a recognized authority on business-to-business marketing strategy, channels of distribution design and the implementation of go-to-market strategies. Spekman is also well-known for his research and corporate consultancy work in strategic alliances, partnerships and supply chain management. In 2004, he was named a Fellow to the Institute for the Study of Business Markets at the Pennsylvania State University Smeal College of Business.

Spekman has worked with many of the Fortune 100 businesses, as well as with a number of non-U.S. based global firms. The author of more than 100 articles and papers, he has also written/edited eight books and monographs. His Alliance Competence book was published by John Wiley in 2000 and his most recent book, The Extended Enterprise, was published by Prentice Hall/Financial Times in 2003.

B.S., University of Massachusetts, Amherst; MBA, Syracuse University; Ph.D., Northwestern University

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