Embrace uncertainty — it’s the only surety in life, we’re often told. New research suggests these words may be easier said than done, particularly when it comes to financial uncertainty.

During the Great Recession of 2008, stocks, bank accounts and IRAs weren’t the only things hurting. People were hurting, physically, and more so than usual. That year, Americans spent an estimated $300 billion on painkillers and other pain-related expenses, a 1,000 percent increase over two decades earlier and more than the combined yearly costs of cancer, heart disease or diabetes (based on the Medical Expenditure Panel Survey). Another national survey showed that from 2006 to 2012, painkiller dependence or abuse increased by 50 percent.

Many other data reveal a clear trend: In a world of growing economic uncertainty, physical pain is also on the rise. The question is, are these things causally connected, and if so, why?

Uncertainty Hurts

The human body is a complex system, but through a series of six studies controlled for a host of variables (ranging from age and gender to household income and current employment status), we showed that economic uncertainty appears not only to occur commonly alongside physical pain but to actually produce it. Likewise, economic security leads to less physical pain.

Using data from 33,720 geographically diverse U.S. households, our studies specifically demonstrated that:

  • Personal unemployment predicts greater over-the-counter (OTC) painkiller purchasing/consumption.
  • State-level economic insecurity (as measured by the state’s unemployment rate) predicts greater physical pain among residents.
  • There is in fact a causal connection between economic insecurity and physical pain, confirmed by a study in which we manipulated these two factors and examined their effects on each other. The insecurity may be personal or on a larger-scale level, such as within one’s home state.
  • Economic insecurity leads to reduced pain tolerance.

Losing Control

The idea that humans suffer physical pain during uncertain times — a term now used routinely in connection with the American and global economies — is not too surprising on an intuitive level. Past studies have shown psychological distress and physical pain share similar neural processes, and economic uncertainty clearly produces mental and emotional distress. In addition, previous research has shown the potential for a malicious cycle to begin as a result of economic uncertainty; such a situation can impair physical health as well as cognitive functioning (including decision-making) and thus work against people’s ability to overcome their problems — and, therefore, their pain.

Our research went one step further by identifying the causal link between economic uncertainty and physical pain: an experience of the lack of control. Two of our studies showed that this feeling of losing control is the reason people feel more pain during uncertain financial times. Given our knowledge of anatomy, this finding, again, is not surprising; control is a fundamental human need, and a lack of it is known to activate the amygdala region of the brain, which in turn leads to experiences of anxiety, fear and stress — all detrimental to bodily and mental well-being.

Individuals, managers, and organizations should take heed at this point, for herein lies a call to action: If people can regain some sense of control over their lives — even while uncontrollable economic circumstances persist — physical pain may abate. As a result, not only will vicious personal cycles be stymied, but entire organizations and states, and indeed society as a whole, will benefit.

Implications: Why Pain Matters

Our studies showed that pain caused (primarily) by economic uncertainty afflicts people of any background, socioeconomic level, age, gender and educational level.[1] A C-level executive is as prone as a minimum-wage worker to feel physical pain as a result of uncertain financial circumstances. Thus, this is not the familiar issue of the haves versus the have-nots, but of those who feel their lives are under their control versus those who do not.

Managers and policymakers everywhere should recognize this “painful combination” of financial uncertainty and a lack of control, and its potentially negative effect on citizens and employees: decreased productivity, work quality or creativity — even a failure to reach overarching organizational goals — as workers take more sick leave or come to work in compromised physical (and therefore mental and emotional) states. Workers and whole organizations performing under economically insecure conditions also may be:

  • More likely to cheat or bend the rules (to exert desired control over their situation and thereby mitigate their physical pain)
  • Less likely to want to invest time, energy or resources into new uncertain projects or pursuits, like R&D, even though those areas may also hold the most significant opportunities for a company
  • Less likely to engage in good decision-making — including being willing to consider counter arguments and to examine disconfirming data, which may lead to additional uncertainty in the short run, but at the expense of long-run success and opportunities

In other words, the impact of physical pain reverberates, potentially hurting everyone in an organization, state or country in ways we are only beginning to understand.

Solutions: Restoring Control

As we enter a new year, financial uncertainty is clearly not going away anytime soon. This larger-scale financial unrest is compounded by individual-level insecurities — for example, an annual bonus or long-desired raise that remains in question; looming layoffs; innovations that threaten to eliminate the need for a business altogether; a profession that, by nature, yields an unsteady income level; or increasing costs of health care and insurance. In this context, it behooves managers and policymakers at all levels to find ways to help restore people’s sense of personal control. These interventions need further testing but may include the following:

  • Do more to encourage healthy lifestyle habits, from good nutrition to regular exercise, which not only improve bodily wellness but also foster people’s sense of control over their bodies and lives, thereby weakening the impacts of financial uncertainty.
  • Do more to foster strong, supportive relationships and communities within and outside workplaces (in part, enables people to exert control over their impact in the world).
  • Offer personal finance resources or courses that give people tools to take control of their money and investments, even in small ways (e.g., monthly budgeting, creating a debt-payoff plan).

Of course, people experience pain for many reasons besides, or in addition to, economic uncertainty; our research acknowledges this fact, and realizes that some individual factors, such as clinical depression or anxiety (which may have a genetic basis), need further exploration to determine how they shape the relationship between economic uncertainty and pain.

Overall, our findings confirm the cause of an increasingly prevalent problem and, more importantly, a model for “treatment” that might just put managers and employers in as physically influential a position as their employees’ medical doctors.

Bidhan L. Parmar co-authored “Economic Insecurity Increases Physical Pain,” forthcoming in Psychological Science, with Eileen Y. Chou of the University of Virginia Frank Batten School of Leadership and Public Policy and Adam D. Galinsky of Columbia Business School.


[1] Our studies do show less pain among the young, males and those with higher educational levels. Additional research is needed to show how these differences relate to or interact with people’s economic circumstances.

About the Expert

Bidhan L. Parmar

Shannon Smith Emerging Scholar in Business; Associate Professor of Business Administration

Parmar is an authority on how to make good decisions — one of the toughest challenges in leading a business. He focuses on how managers make decisions and collaborate in uncertain and changing environments to create value for stakeholders. Parmar’s work helps executives better handle ambiguity in their decision-making. His recent research examines the impact of authority on moral decision-making in organizations.

In 2012 Parmar wrote the article “Moving Design from Metaphor to Management Practice” in the Journal of Organizational Design.

B.A., MBA, Ph.D., University of Virginia

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