What Is Design Thinking?

In a world that needs innovation and well-run companies, design thinking is an approach to problem solving that allows us to combine right-brain creative thinking with left-brain analytical thinking. Learn more from Jeanne Liedtka, one of the world’s leading experts on the topic, who has (literally) written the book on design thinking and its practical applications for managers.

Jeanne Liedtka co-authored the book The Designing for Growth Field Book: A Step-by-Step Project Guide to show managers how design can boost innovation and growth.

Professor Liedtka teaches in the Executive Education program Design Thinking for Innovative Business Problem Solving, which offers participants a systematic approach to creativity in order to solve complex business challenges and keep their businesses ahead of the innovation curve.

About the Expert

Jeanne M. Liedtka

United Technologies Corporation Professor of Business Administration

Liedtka is an expert on the hot topic of design thinking and how it can be used to fuel innovation and organic growth.

Liedtka’s most recent books are The Catalyst: How You Can Lead Extraordinary Growth (named one of Businessweek’s best innovation and design books of 2009), Designing for Growth: A Design Thinking Tool Kit for Managers (winner of the 1800 CEO READ best management book of 2011), The Physics of Business Growth (2012) and Solving Business Problems With Design: 10 Stories of What Works (2013). Her latest book, Design Thinking for the Greater Good, studies design-led innovation projects in government and social sectors.

B.S., Boston University; MBA, Harvard University; DBA, Boston University

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